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A young girl sitting at school, concentrating on an assignment.

International Baccalaureate Organisation's modernised website

IBO is a global educational organisation with a mission to make the world a better place.


Front-end and back-end development
Information architecture
UX design
Graphic design


HTML/CSS, JavaScript


Dariusz Górski
Grzegorz Cichosz
Krzysztof Musiał
Marcin Sikora-Wachowicz
Robert van Seggelen

Portrait of Marcin Sikora-Wachowicz from the Kraków office.

“It’s great that our digital solutions can contribute to really making a difference in raising awareness about the IBO educational programmes.” Marcin Sikora-Wachowicz, Senior Consultant, Making Waves Poland

“It’s great that our digital solutions can contribute to really making a difference.”


The website of IBO is among their main cast of communication tools, sharing information about the programmes, workshops and conferences to both schools and (potential) students. They were looking for a partner with the technical expertise to help them build a modern website, with a smooth user experience across different devices, language versions and with an AA-level Web Content Accessibility. This way, IBO hoped to reach more schools and students who’d join their programmes.

A phone displaying the IBO website.

Our approach

The ambition of Making Waves was to hold a mirror up to the quality of the IBO programmes, and to reflect this onto the website by delivering the best possible user experience. Based on the briefing of IBO, we rebuilt the entire information architecture and user interface design. We also did a deep dive in our expertise of Episerver CMS, to use its features in the most suitable way. To provide a search function sculpted to perfection, we seamlessly integrated Elasticsearch in Episerver for looking up data in the vast data bank of curricula, workshops, documents and other content. This search engine features multi-language search, complex feature filtering, flexible sorting and a short indexing time to generate fast and accurate search results.

The Programmes section of the IBO website. Showing a photo of smiling children together with a description of the IBO programmes.

The outcome

Making Waves and IBO have partnered since 2014. We’ve established a close and fruitful working relationship along the way, working closely together to reach IBO’s goals. Throughout the project, we made sure to combine all our competences: our know-how of business analysis, interaction design, UX and graphic design, front-end and back-end development, as well as solid project management. With this integrated package, we delivered a high quality end product, also further developing the site after launch. We adopted an advisory role in close relation to IBO, and still make sure to stay in touch and offer further advice and support when needed.

Thanks to this complete redesign, the operational cost of the website has decreased significantly, knocking the number of content editors right down from 160, to no more than 10. Fewer editors has also resulted in higher quality content, which enhances IBO’s brand and reputation. The end product is a modern, future-proof and agile website of the highest UX standards. It’s an advanced ecosystem of integrated systems with a vast amount of content, educational materials and curricula, all organised in a way that’s easily digested and easy to handle.

You can find IBO’s website here.

The IBO website displayed on a laptop.

Our contribution

Experience strategy

We make sure design, tech and business goals are aligned

  • Experience vision
  • Roadmap
  • Service design
  • Strategy as process
  • Financial modelling

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Digital products and services

We create user-centric digital services that make life easier

  • Websites
  • Transaction services
  • Mobile apps
  • Chat & voice bots

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Get in touch

Grzegorz Kałucki

+48 664 025 979