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An iPad displaying the Spar webshop, built on the digital service platform.

Transformation through NorgesGruppen's Digital Service Platform

The Digital Service Platform has given NorgesGruppen’s digital transformation a real boost.


  • Customer Experience Strategy
  • Mobile applications for all brands
  • Web-sites for all brands
  • E-commerce solution
  • Digital Service Platform for all brands



  • Elasticsearch
  • Nodejs
  • Klient SDK (Typescript)

Chain sites:

  • EPiServer / .NET
  • React.js-components
Portrait of Lars Georg Teigen.

“Working so closely with NorgesGruppen’s transformation journey has been a career-changing experience for me.”
Lars Georg Teigen, Client Director & Strategic Advisor, Making Waves Oslo

“A career-changing experience.”


In 2012, we were chosen to develop new services for NorgesGruppen’s entire grocery brand portfolio. This meant borrowing data from Norgesgruppen’s core systems, including their loyalty program Trumf, and finding ways to use it for rapid service and application development.

A man delivering groceries from Meny to a woman's front door.

Our approach

To be able to play freely in this complex environment, a bimodal IT model was put on the job. This took the shape of a shared Digital Service Platform (DSP); a simple concept, but a powerful communication model. The model can help you reach all your digital bits and bobs, available through a unified interface. It also helps you untangle the jungle of legacy IT systems and isolated organisations, or even establish new lines of (platform) businesses. Don’t let the simple architecture fool you, because under the hood hides a powerful engine that unlocks value of data and assets.

The NorgesGruppen team discussing around a table at the Oslo office.

The outcome

On top of the DSP, we established a DevOps-team that used continuous delivery in order to shorten time-to-market and minimise risk. Focusing on the grocery brand portfolio, we were able to identify common functional needs and implement generalised features in the DSP that could be applied effectively into the various customer-facing brand concepts (mobile applications and websites). The brands were happy that someone took care of the heavy lifting (integrations, algorithms and such), while NorgesGruppen clapped their hands for all the synergies being created.

A person using the Meny netthandel site while checking their fridge.

Our contribution

Experience strategy

We make sure design, tech and business goals are aligned

  • Experience vision
  • Roadmap
  • Service design
  • Strategy as process
  • Financial modelling

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Digital products and services

We create user-centric digital services that make life easier

  • Websites
  • Transaction services
  • Mobile apps
  • Chat & voice bots

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Digital experience platforms

A digital service platform allows us to operate agile, capitalising on ever-growing data volumes

  • Evolving architectures
  • Intelligent engines
  • Data and connectivity
  • Platform engineering
  • People and processes

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Get in touch

Lars Georg Teigen

Client Director
+47 982 56 061