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Engagement and optimisation

We optimise content-driven products that support personalised, progressive customer experiences and measurable business outcomes

A man pointing at text written on a flipover board.

Content strategy, information architecture, SEO

We’re obsessed with how content and information are structured to create sense and meaning for users. So, we design for engagement and relevance. We create relevance by categorising and labelling content and metadata so that it can be found through search, artificial intelligence and menu-based navigation systems. We help you with engagement by understanding users; the behavioural segments they belong to, the keywords they use when searching for information, and also how you can intelligently differentiate your messages from the competition.

Content production and localisation

We produce both text and visual content, including fast turnaround video for sharing in social channels. We work in over ten languages and produce content that is culturally relevant for the different local markets. Over the past six years, we have designed efficient content production workflows for most kinds of client needs, from international enterprise sites with thousands of pages to transactional e-commerce funnels and global tourism portals, serving hundreds of campaigns a year in multiple languages.

Analytics and user testing

Analytics and testing ensure that products and services work as intended. We use quantitative and qualitative methods to track user patterns, behaviours and transactions, as well as automated data streams from applications and sensors. We produce dashboards using products from Google, Tableau, Apsis and others to visualise what is happening in real time, and tell you what activities are producing results so you know where to focus your energy and investments. User testing is also a critical source of insight, so we maintain our own Experience Research Lab with audio and video feeds. We also offer remote testing to track users as they interact with products from their location.

Conversion rate optimization (CRO) and personalization

We go by the build-measure-learn credo, making small changes in design, messaging and page flow to see how this affects the users’ ability to reach their goals. These continuous experiments maximise customer interaction, engagement and traction. Ultimately, we want our products, services and platforms to shape themselves to the user. Using a content management system, we can manipulate cookies, content tags and segment definitions to automate the personalisation of content, UX and even functionality, so the digital experience is progressively adapted to the needs of each user.

Our main capabilities

Experience strategy

We make sure design, tech and business goals are aligned

  • Experience vision
  • Roadmap
  • Service design
  • Strategy as process
  • Financial modelling

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Digital products and services

We create user-centric digital services that make life easier

  • Websites
  • Transaction services
  • Mobile apps
  • Chat & voice bots

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Digital experience platforms

A digital service platform allows us to operate agile, capitalising on ever-growing data volumes

  • Evolving architectures
  • Intelligent engines
  • Data and connectivity
  • Platform engineering
  • People and processes

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Engagement and optimisation

We optimise content-driven products that support personalisation and measurable business outcomes

  • Content strategy
  • Information architecture
  • SEO
  • Localised content
  • Analytics & user testing
  • CRO & personalisation

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New revenue streams

We identify and accelerate new business opportunities

  • Business prototyping
  • Visual proof-of-concepts
  • Business case
  • Topline development maps
  • Funding models
  • Investment proposals

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Sustainability

We advise, design and develop sustainable services, business models and concepts.

  • Pilot and build sustainable concepts and services
  • Make your products and services circular
  • Green computing

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