We make sure design, tech and business goals are aligned
- Experience vision
- Service design
- Strategy as process
- Financial modelling
We identify and accelerate new business opportunities by combining business development, technology, creative concepts and design.
We explore opportunities for new concepts and services, through which our clients can engage with their customers. Sometimes, such new services evolve around current assets that we develop further into independent concepts. Other times, we identify unmet customer needs that can be the basis for innovating completely new offerings.
Proof-of-concept is a way to pressure-test the product. A technical specification, along with an initial estimate, secures the product’s feasibility and long-term stability. New products or services that aim to introduce new consumer behaviours depend on a “must-have” user experience. We address this through visual mockups. Depending on sensitivity or confidentiality, these mockups can be tested on a smaller group of people.
We develop a business case to verify the viability of the proposed business concept. Its potential has to be thoroughly assessed, and we do that by looking closely at selected markets, competitive landscape, target groups and targeted market share. If the potential is satisfactory, we look at how to capture it by defining a go-to-market strategy, pricing models, sales estimates and cost structures (PnL). Lastly, we include a plan for developing the service itself, the organisation around it and the upfront investments required.
Our business models assume funding throughout the initial product development phase and for 12 months post-launch. When external funding is relevant, we help introduce potential funding options such as external venture capital, corporate venture capital, family offices and angel investors. We also advise on desired operational models (fully owned, stand-alone or partnerships/joint ventures).
An investment proposal is literally a summary of all of the above and serves as the final delivery. It includes everything a CEO or a board needs to understand the proposed business concept, both emotionally and rationally, and to ultimately base their decision upon this.